Flora-Girls in Stores

In-Store campaign for the brand Flora

In-store demo campaign with a focus on informative taste testing/sampling. We were
responsible for recruitment of staff for the whole campaign. Flora was
relaunched last year, so this has been a very important campaign for them. It
was vital to meet customers, but even more necessary to create a good
relationship with the store and their employees.

Autumn 2010, approximately 40 Flora Girls went out to about 500 stores during a four-week period.

Spring 2011, it was about 35 Flora Girls in 200 stores during a five-week period.